Hit Labs is the creator of the ever-so-popular Bubble Group Messenger App. Free on iOS and Android devices, Bubble is a group messaging, group chat, and private group video app. Originally built on Amazon's Aurora, Hit Labs discovered that scaling on Aurora would be a problem. Hit Labs had to make a decision to either hire a DBA team to build out a database infrastructure that could support their rapid user growth or “hire” an existing technology. Hit Labs decided ClustrixDB would get them to market faster at a lower total cost of ownership (TCO) than the other guys.