A Better Way to Handle Seasonal Spikes

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The holidays mean many things to people: gift giving, trips home, winter sports, religious events, and time with loved ones. For e-commerce providers, there’s another aspect: the holiday season can make or break your year. If you’re a typical e-commerce provider, the holiday season represents 40% of your yearly revenue, and for many online businesses that number is even higher. Handling peak loads requires months of careful planning: analyzing customer trends, placing bets on what will be hot, procuring lines of inventory and finding the right balance in your pricing for maximizing conversion rates, profitability, and growth. And then there are the technical considerations. Behind the retail planning and supply logistics is your hosting platform, which must stand ready to serve up pages and capture orders to meet customer demand. That system must be sized for a window of peak demand, which could be short. The problem is that the capacity you need for your peak spike becomes excess capacity afterward. And you pay for that excess capacity even if you don’t need it after the holiday season.

There is now a better way to prepare for the holiday spikes in traffic and sales. Our product, ClustrixDB, allows you to temporarily add the additional transaction database capacity needed to handle the spike in holiday traffic, catalog updates, and traffic before the holidays begin and to remove it after the holidays are over, saving you money. With ClustrixDB, adding and removing capacity is fast and easy—and it can be done without any site hiccups.