64 percent of those left the website, and almost 30 percent turned to another vendor
SAN FRANCISCO, CA – Mar 10, 2015 – Clustrix, provider of the first scale-out database designed to meet the needs of fast growing e-commerce sites, today revealed the results of the consumer survey: 2014 Holiday Shopping Season Trends. With more than 200 respondents, the results identified consumers’ shopping habits during the holiday season.
Cyber Monday’s popularity grew while Black Friday’s continued to decline in 2014. According to IBM Digital Analytics, Cyber Monday sales grew 8.5 percent for the 24-hour period, solidifying its leadership as the largest online shopping day of the year.
43 percent of consumers experienced performance issues over the recent holiday shopping season, and 64 percent of those left the website while almost 30 percent turned to another vendor. This data further validates the findings of Clustrix’s last report, The State of Online Shopping: 2014 Survey, which found almost 50 percent of respondents would leave a website if it had slowly loading pages. Lost business is the top reason e-commerce businesses need to ensure their websites are fully equipped to handle traffic spikes. In the United States, the average order value (AOV) for PC orders this year was $128.24, for tablet orders was $121.49, and for smartphone orders was $99.61, as reported by 13ten.com.
“With a potential lost revenue of $500,000 per hour, e-commerce businesses simply cannot afford slow downs or downtime,” said Mike Azevedo, CEO of Clustrix. “Once a customer leaves because the site is slow, they never come back. This survey highlights just how mission-critical speed and uptime are for fast growing e-commerce merchants.”
The Clustrix mission is to make sure e-commerce sites never slow down or crash, resulting in a highly responsive and always-on shopping experience throughout peak periods. ClustrixDB’s built-in fault tolerance and high availability capabilities ensure zero downtime and continuous processing of e-commerce transactions even during hardware failures, both on premise and in the cloud.
Additional key findings from Clustrix’s survey, conducted in January 2015, include:
- Consumers prefer to shop online
- Not only did nearly half (48 percent) of consumers shop online instead of in store on Black Friday, they also prefer to shop online all year long (62 percent)
- Sales attract consumers
- The vast majority of consumers (87 percent) are more likely to buy an item because it is on sale; 11 percent say they’d buy an item just because it was on sale
- Mobile devices reign supreme
- 47 percent consumers shopped via mobile devices over the holiday season; 90 percent shopped via laptop or desktop computer
- Shipping rates matter
- The majority of consumers (74 percent) said that better shipping rates would influence their purchase decisions on Cyber Monday
For more information about ClustrixDB, the e-commerce database, visit https://www.clustrix.com/e-commerce