Survey Provides Insight into Consumers’ Online Shopping Habits and Trends
SAN FRANCISCO, CA – Oct 7, 2014 – Clustrix, provider of the first scale-out database designed to meet the needs of fast growing e-commerce sites, today revealed the results of The State of Online Shopping: 2014 Survey. With more than 500 respondents, the results identified key consumer trends driving e-commerce.
According to Gartner, e-commerce is a $3 billion worldwide market with an annual growth rate of 20 percent. Furthermore, Deloitte projected that online sales and mail orders will increase at least 13.5% this year, far more than the 4.0% to 4.5% growth expected for all retail sales during the 2014 holiday season. With this growth rate, online shopping is on track to outpace the growth of brick-and-mortar businesses, forcing e-commerce merchants to think differently about their website performance. Today’s consumer expects one-click results and an easy-to-use website with a variety of product options, demanding businesses to stay ahead of emerging technology.
Conducted in September 2014, the survey polled more than 500 consumers on their online shopping habits. Some key findings include:
- Cyber Monday lures most consumers—almost 75 percent of respondents claimed to shop on Cyber Monday with another 14 percent saying they sometimes shop on Cyber Monday. Arguably, Cyber Monday is the largest online shopping day of the year and attracts almost 90 percent of survey respondents.
- Consumers can’t resist a sale— 355 respondents (nearly 70 percent) said they would either leave a meeting or shop online during a work meeting to get a limited-time offer.
- Online shopping is a modern day pastime— about 40 percent of respondents said they shop online on a daily basis, with another 30 percent claiming they shop online on a weekly basis.
“More than ever, e-commerce vendors need to know how to prepare their online businesses to meet the growing demands of consumers,” said Tony Barbagallo, CMO at Clustrix. “Many of our customers like Flipkart, MakeMyTrip, nomorerack and Photobox have emphasized the importance of site throughput and availability as well as providing fault-tolerant performance during peak traffic periods. Clustrix’s survey results only confirm those mission-critical requirements for fast growing e-commerce vendors.”
For more information about ClustrixDB, the e-commerce database, visit https://www.clustrix.com/e-commerce/