Scale-out relational database supports Afftrack’s move to disruptive pricing model.
San Francisco, Calif. – Jan 12, 2016 – Clustrix, the provider of the first scale-out database designed to meet the elastic scaling requirements of high-volume online transactions needed by e-commerce and other Web applications, announced today that Afftrack, a fast-growing affiliate marketing SaaS platform, has chosen ClustrixDB for their expanded footprint. Afftrack’s expansion of its ClustrixDB scale-out RDBMS into 12 new regional data centers will enhance the performance of their adtech service and position them to support accelerated growth by facilitating a new, disruptive flat-rate pricing model with scale-out relational capabilities.
“ClustrixDB is key to our disruptive strategy. Affiliate marketing is transaction-intensive and requires fast response times, and ClustrixDB delivers the performance and scale we require,” said Thomas Dietzel, Afftrack CEO. “We guarantee ‘five nines’ uptime, so ClustrixDB’s fault tolerance and high availability are critical to delivering reliable and innovative services to our affiliate marketing customers.”
Scalability enables flat, predictable pricing model
Afftrack’s success has been driven by their flat-fee pricing model and all-in-one solution for affiliate marketers. Affiliate marketing tracking platform prices are typically based on the cost per thousand clicks (CPM). Afftrack’s new pricing model, on the other hand, gives advertisers the ability to run a virtually unlimited number of affiliate marketing campaigns for one low, predictable price. Afftrack’s popularity has created the opportunity for expansion and ClustrixDB is critical to their ability to rapidly respond to that escalating demand. By replacing MySQL with ClustrixDB, Afftrack can now add servers and scale performance as their new pricing model grows their business.
“Afftrack has an industry-leading platform for planning, managing and optimizing affiliate marketing campaigns,” said Mike Azevedo, Clustrix CEO. “To make affiliate marketing work, the platform and the supporting database has to deal with billions of transactions and still respond to a user click in milliseconds. Clustrix is excited by their success, and our enablement of this new, disruptive pricing model is evidence of the possibilities offered by scale-out RDBMS. ”
Afftrack prides itself on providing affiliate marketers with 99.999% uptime of its affiliate marketing services. Afftrack offers a software as a service (SaaS) platform from which affiliate marketers can build, deploy, manage and optimize affiliate marketing campaigns on a regional, national or international scale — and they offer attractive unlimited-use price plans that significantly lower the cost of running affiliate campaigns over click-based pricing.