January 29, 2016 | Inside Big Data
Relational databases always have been at the heart of online transaction processing (OLTP), and they will continue to be for the foreseeable future. But today the business world is demanding more out of this bedrock technology than ever. A variety of industries are experiencing massive increases in the amount of data that needs to be processed quickly and orderly, such as large-scale e-commerce sites juggling thousands of shoppers simultaneously generating cart activity. Or think of adtech companies that place millions of contextual ads in front of consumers each day. In these cases, databases are under pressure to handle high volumes and speeds without compromising a customer’s or end user’s experience.