Amazon Prime Day Plagued by Shopping Cart Snafus


July 12, 2016 | RetailDrive

Amazon Prime Day is no stranger to social media ridicule. Amazon launched the sales event last summer to withering criticism from consumers who took exception to low inventories on marquee items and bargains on obscure products with little mainstream appeal. While Amazon has taken significant steps to improve both the quality and quantity of merchandise offered during Prime Day 2016, the technical issues that affected shoppers during the early morning hours suggest the event may still not be ready for primetime.