Amazon Not Primed to Handle its Own Shopping Holiday

 

August 1, 2016 | TotalRetail

Another Amazon Prime Day is in the books, and once again the #PrimeDayFail hashtag was trending on social media throughout the one-day cybershopping extravaganza. Where last year the complaints centered largely on lackluster deals, 2016 delivered a different frustration: checkout failures. It turns out Amazon.com’s technology team couldn’t cover the check its marketing department went to cash.