Does Your Affiliate Marketing Service Provider Have a Backbone?


June 22, 2016 | Website Magazine

In an ideal world, the end users of click tracking and affiliate marketing services would be blissfully unaware of what’s going on under the hood of the platforms they use.

If you are leveraging these services, however, it’s important to understand that just as not every online advertising approach is created equal, not every online marketing services platform has an equal technical backbone.