But where there’s money to be made, retailers will find a way to make it. This suggests that we’ll witness the emergence of ever more e-commerce platforms in the coming months and years. Facing the prospect of increased competition—on top of the widespread competition that currently exists—e-commerce retailers need to keep up by ensuring that the customer experience they create is as smooth as possible.
The U.S. e-commerce market continues to expand. According to the U.S. Census Bureau, e-commerce brought in $3 trillion in 2012—the most up-to-date figure available—which represents an 11 percent increase from the year prior. With more than half of Americans owning smartphones and our lives becoming increasingly digitalized, the e-commerce market will struggle to keep up with the demand brought by this expansion. Providing the best possible customer experience is an important step.
Let’s take a look at three ways to help bolster customer experience:
Design an easy-to-use and attractive website. We’ve all been to websites that are hard to use, the kind where you can’t find what you’re looking for if you spent an hour searching. Consider enhancing your e-commerce platform with a sleek design and making it as easy to navigate as possible, creating a seamless experience for your customers.
Create a platform that’s optimized for mobile. Mobile e-commerce revenue stood at $42.13 billion in 2013, and forecasts indicate that number could grow to $132.69 billion by 2018. By optimizing for mobile, you’re ensuring that your customers—who are practically attached to their mobile devices—can access your digital storefront via whichever medium they most prefer.
Leverage a scalable, fault-tolerant cloud database. In periods of peak traffic, unprepared e-commerce sites can function improperly if they are not equipped to handle heavy loads. By leveraging a scalable, fault-tolerant cloud database, you can ensure that any amount of traffic will be manageable in almost any situation. In making this improvement, your customers can enjoy a seamless shopping experience.