It wasn’t so long ago that we bought all our goods and services from brick-and-mortar stores. Now, it’s likely only a matter of time before we do all of our shopping digitally.
In addition to being able to shop on a laptop, the proliferation of smartphones and other mobile devices has given your customers the ability to shop in your digital store 24 hours a day—and from any location, so long as an Internet connection is available.
The businesses that will be the most successful in today’s e-commerce-driven world are probably those that understand their customers the best and are prepared to accommodate their needs fully. To better understand those needs, Clustrix surveyed more than 500 consumers to discover their digital shopping preferences. Here are some of the highlights:
Customers wait until the last minute to shop for the holidays. Even though they fall at the same time every year, the holidays seem to creep up on us, as reflected in customer data. In fact, 86 percent of survey respondents said they wait until the last month to buy their presents.
Customers do what it takes to take advantage of sales. These days, money’s tight for everyone. Still, one of the more interesting results of the survey was the finding that nearly 70 percent of respondents said they’d either skip or leave a business meeting to take advantage of a limited-time offer.
Customers shop online often—at all hours of the day. E-commerce retailers have to be ready for their customers at all times. While 46 percent of customers indicated that they do their online shopping in the morning, 29 percent do it in the evening and 25 percent shop during the afternoon. On top of that, more than 70 percent indicated that they shop online at least once a week.
Customers will take their business elsewhere following a poor experience. As a business owner, you need to work hard to make sure your e-commerce website is working optimally. Customers indicated that they would take their business elsewhere if they ordered an item only to find out it’s on back order (82 percent); if a website loaded slowly (45 percent); or if a website didn’t load at all (39 percent).