The Rise of M-Commerce
Mobile adoption rates continue to increase. As network speeds accelerate and mobile devices become even more powerful, both B2C and B2B customers are becoming more likely than ever before to buy things while on the go.
For years, the e-commerce market—which includes purchases made from a computer or any mobile device—has been expanding. It seems as though every few months a new report comes out telling us that the market will continue growing for the foreseeable future.
And it makes sense: In addition to the ubiquitous nature of computers, customers are growing more comfortable with placing online orders. (Thank you, Amazon.)
Now, it seems as though reports are appearing on a similarly regular basis explaining that the m-commerce market—which includes purchases made on smartphones and tablets—will experience similar momentum during the coming years.
It doesn’t matter whether they use a desktop, a laptop, a smartphone or a tablet, today’s customers expect seamless experiences on every website they visit. They don’t have time to spend waiting for a website to work—and they wouldn’t wait even if they did, as nearly half of consumers expect websites to load in two seconds or less. Instead, if a page takes too long to load, they’ll simply head to Google and find a replacement in a matter of seconds.
With this in mind, it is imperative for businesses that rely on e-commerce and m-commerce sales to make sure that their websites are able to handle any volume of traffic that comes their way. Additionally, websites need to be optimized for both the desktop and mobile so that they are properly displayed regardless of which device is used to access them.
The good news is that by leveraging a cutting-edge NewSQL cloud database, you can absorb however much traffic comes your way while ensuring your customers enjoy optimized experiences. With ClustrixDB, you’re able to easily support any additional database heavy processing you need to make your site responsive, from inline markup (least-optimal) to paring-down page-load sizes for mobile devices, etc. That way, everything is presented as you intend, and your website looks and appears as it’s supposed to.
The m-commerce market is surging. The question is whether your website is ready and prepared to convert that momentum into revenue.