Thanks to the rise of the Internet and mobile devices, consumer demand for instant gratification has become a cultural norm. Many brands have stretched to meet this exacting standard, setting the bar high for competitors that want to create robust customer experiences. Businesses are learning that each and every customer interaction with their brand counts in retaining customers, and must be rewarding to develop customer loyalty. In fact, by 2020, studies show customers will care more about their experiences than the actual products they buy or even how much they cost.
Since that’s the case, it might be time for your brand to start thinking about ways you can enhance your customers’ collective experience. This notion is especially true in the world of e-commerce, where customers are never more than a click away from finding your competitors.
So what can you do to help create those improved experiences? Believe it or not, a simple change to the database that powers your e-commerce platform might be just what the doctor ordered.
Case in point? By migrating to ClustrixDB, a scale-out cloud database, your customers are almost guaranteed to have more pleasurable experiences when they interact with your site. As opposed to traditional MySQL-based databases—like the one that’s likely powering your site—ClustrixDB is based in NewSQL and can grow with your business, ensuring your customers always have a smooth, quickly-interacting site which doesn’t ‘make them wait’.
This compares to MySQL databases, which have a limit in terms of the capacity they can accommodate. And once that capacity is reached, your website will become slower and more wonky—a scenario which is all but certain to contribute to customer churn.
In addition to ensuring a smoothly functioning website, ClustrixDB also gives you the ability to perform real-time analytics while concurrently handling a large volume of transactions. This functionality allows you to personalize your customers’ experiences, targeting them with appropriate products based on their histories, preferences and activities.
While research suggests the customer experience will be the most important factor when it comes to purchasing decisions in 2020, there’s no reason you have to wait until then to start offering personalized service. Why not stay ahead of the curve?