The technology that powers eCommerce platforms is changing at a frighteningly fast pace. Competitive influencers such as omni-channel service, globalization, flash sales, social media and customer analytics are raising the stakes for merchants and demanding more seamless, responsive and intuitive platform performance. It’s no surprise, then, that merchants may panic when trying to discern actionable next steps for improving site performance and business agility. During this time of consideration, a common thought that comes to mind involves replatforming an eCommerce site, or moving it from one platform to another entirely.
The term “replatforming” can cause a pang of anxiety in eCommerce merchants, though, as the process of completely starting over can be extremely costly—oftentimes causing merchants to go over budget—and can consume much more time than they allotted for the project.
While it’s true that successful eCommerce merchants must be malleable and able to easily conform to technological changes, they must also be strategic in discerning whether replatforming is the best option available for their organization. In actuality, replatforming isn’t always the most effective way to lower operational costs, support ominchannel initiatives, increase agility and ultimately enable a seamless and integrated shopping experience. The truth is that replatforming isn’t the only option on the table; unbeknownst to many, there are more effective and compelling alternatives available.
I will be exploring these alternatives in a webinar, “Is It Really Time to Replatform Your eCommerce Site?” taking place this Wednesday, February 11 at 8:30 am PT/11:30 am ET. Myself, along with guest speaker Lily Varon, eBusiness and channel strategy researcher at Forrester Research, Inc., will discuss:
- The current state of eCommerce technology investment and key platform trends
- The challenges and pitfalls eCommerce retailers may encounter along their replatforming journey
- A strategic and cost-effective alternative to replatforming, which has been successfully employed by top Internet retailers