Did You Know That 35% of Web Sales Are Made During the Fourth Quarter?

Today is Cyber Monday and consumers around the world are taking to their laptops, mobile phones, and tablets to shop for the best deals online. Last year, e-commerce retailers hauled in an impressive $2.29 billion from the digital world’s answer to Black Friday. Industry pundits are envisioning even bigger things this year for web sales. In fact, some are even predicting that Cyber Monday will “crush” Black Friday’s revenue numbers.

There are two primary reasons for this upsurge: First, more customers have mobile devices and are familiar with shopping on them compared to a year ago. This increased technological prowess might be the reason that two out of three customers say they’ll do their holiday shopping from home this year. Second, brands are becoming more creative and doing all that they can to attract customers to their digital storefronts and boosting web sales, like offering dramatic deals, free shipping, coupons, discounts, cash back, and more.

Thanks in large part to Cyber Monday, the fourth quarter of the year is when 35 percent of all web sales occur during any given calendar year. That’s a substantial chunk any way you slice it, but since the U.S. e-commerce market is already valued at $220 billion, that percentage translates into quite a lot of money. Still, even though businesses know to expect lots of digital traffic at the end of the year, many retailers aren’t seeing their own e-commerce metrics inflate during the holiday season.

So, if more people are shopping online than ever before, why aren’t more companies seeing substantial e-commerce growth? The answer to that question may very well lie in the database.

In fact, many databases aren’t able to handle sustained heavy traffic loads during peak periods. When traffic explodes, website performance becomes insufferable and customers take their business elsewhere—possibly forever.

The good news is there’s a quick fix to this wonky website operation: Build your e-commerce platform on top of a cloud database that scales with your business as it grows.