The Importance of Concurrent Analytics

Thanks to the evolution of technology, businesses are able to collect and analyze customer-specific data and use the results to make informed changes to their operations, providing their customers with stronger service and, subsequently, bolstering their bottom lines. Doing so with a database that remains available and online is what we call concurrent analytics.

In this way, e-commerce-driven businesses can leverage their customer-specific data to launch targeted campaigns. For example, you could search your database for female customers between the ages of 21 and 30 who bought the same two specific products so that you can target new customers who buy Product A with Product B. In other words, you’re able to make personalized suggestions based on comprehensive data.

Traditionally, businesses would need to take their systems offline to analyze data of this kind because their databases couldn’t handle processing the data and transactions simultaneously. In our fast-paced world, businesses cannot afford this downtime. To target customers most effectively, businesses need to be able to perform concurrent analytics on their data to make up-to-the-minute operational adjustments.

Our ClustrixDB product is a NewSQL cloud database that provides this capability by allowing businesses to perform concurrent analytics. Real-time reports can be run while handling high volumes of transactions. It gives you the ability to make instant and informed changes following analysis of customer-specific data—all while processing transactions online. With ClustrixDB, you can scale your database as needed, just paying for the resources you need when you need them vs. investing in infrastructure that may never get fully utilized.

In the past, businesses would have to plan major outages in order to perform the kind of concurrent analytics necessary to make informed changes to operations. Those outages meant that businesses wouldn’t be able to facilitate transactions during that time, and they set the stage for frustrated customers who wouldn’t be able to buy what they wanted to buy when they wanted to buy it.

Thanks to ClustrixDB, however, businesses don’t have to worry about such things. Instead, they can make adjustments whenever they want to, motivating additional buying while ensuring a smooth e-commerce experience.

You shouldn’t have to wait a few weeks or even months to make informed decisions about your e-commerce platform. With ClustrixDB, you don’t have to.