Believe it or not, whenever Amazon experiences a single minute of downtime, it stands to lose more than $66,000. Although your company is most likely not the juggernaut Amazon is, you can’t afford downtime either. The average small to medium-sized business stands to lose $12,500 per hour of downtime.
With this in mind, businesses must do everything within their power to ensure downtime is kept to a minimum, if not eliminated altogether. So when it comes to your e-commerce platform, your infrastructure must be robust enough to handle any amount of traffic.
Not all cloud databases are created equally, but an innovative NewSQL cloud database—ClustrixDB—will help ensure that you are prepared for whatever traffic comes your way. ClustrixDB is extremely scalable and resilient, and allows you to process a large volume of transactions while also running real-time analytics concurrently. In this way, you will be able to target specific customers with customized campaigns without taking your database offline. In addition to those features, ClustrixDB is the only NewSQL database that’s fault tolerant.
Internet proliferation brings with it a greater level of competition than businesses have ever previously known. Your customers might not be as loyal as you hope, so it’s crucial that you provide them with a seamless experience at every opportunity. For example, if a customer is trying to buy a sweater using your e-commerce platform, and your systems get knocked offline, that person is likely to search for another way to make his or her purchase. And if the garment is found and purchased through a competitor’s site via a quick and painless transaction, you have likely lost this customer.
With “five-9s” availability, ClustrixDB is the perfect scale-out cloud database solution for business owners who understand the importance of avoiding downtime at all costs.