An E-Commerce Website Built on Future-Proofed Technology Will Reduce TCO

Those who have tried to reduce their website-related expenses as much as possible upfront have probably found out the hard way that they end up paying a whole lot more down the line. As a result, the concept of reasonable total cost of ownership (TCO) for the website has long since “left the building.”

By making the decision to build your e-commerce site on strong technology right off the bat or quickly migrating to modern solutions, e.g., deploying a scale-out NewSQL cloud database that grows with your business rather than relying on legacy MySQL technology, you’re certain to realize a lower TCO as time goes on. Let’s take a look at three reasons for this:

When e-commerce sites crash, your customers complain. In addition to being unable to complete a transaction, if your site’s not working properly, at least some of your customers will likely call your customer support staff. Having a stronger website—one that’s built on a future-proofed database instead of confined by legacy MySQL technology—will reduce these calls while also increasing sales.

You’ll then need to employ additional support staff. When that deluge of customer complaints comes in, you’re going to have to hire additional customer service representatives to handle all of them. On top of that, your IT technicians and developers will have to shift their focus to your website to get things back up to speed.
You’ll lose revenue. Customers who can’t complete transactions leave your site… even if the site is still ‘up’, just taking ‘too long’. And those customers will abandon their carts, representing lost sales, and find other online merchants to take their revenue. There’s the risk they won’t be back, and in this age of social media – they might tell all their friends about their bad experience as well.

These problems will repeat themselves if no changes are made. Because MySQL has limitations—the relational database management system can scale to certain point but will stop functioning normally beyond that—if no changes are made to the technology that powers your database, you can expect that it’s only a matter of time before it crashes once again. And the cycle repeats itself.

If you’re concerned about ensuring your customers enjoy positive experiences when they visit your website, you can’t overlook the shortcomings built into your MySQL database. While the database can accommodate the needs of smaller businesses, it’s only a matter of time before growing businesses experience deterioration in MySQL performance.