Don’t Rest: The Major Holidays Are Over, but Valentine’s Day Is Right Around the Corner

Happy New Year!

Now that the holidays have passed, many e-commerce business owners are likely breathing a huge sigh of relief. Phew! The December rush is over, and customer demands were satisfied effectively. Perhaps you think that now is as good a time as any to take a well-deserved break. But think again. Even if your website survived the deluge of digital traffic that came your way, there’s no rest for organizations that want to keep ahead of the competition. Instead, it’s time to make sure your technological infrastructure—and your e-commerce database in particular—is ready to handle future rushes. It’s time to think about migrating your database.

Valentine’s Day, for example, is right around the corner and will be here before you know it. (Then there’s prom season, graduations, Mothers’ Day, etc.). As customers begin scouring the Web for presents for their significant others, your website might very well be on the receiving end of a large influx of traffic—particularly if you’re offering any sort of special deal. To capitalize on all of that traffic, your e-commerce database needs to be able to absorb it comfortably, ensuring your customers enjoy a seamless digital shopping experience on your site. If your site gets knocked offline or isn’t working correctly, your business deteriorates—it’s as simple as that.

Unfortunately, many websites rely on outdated MySQL databases. While this technology is able to initially accommodate a large amount of traffic, MySQL can’t keep scaling. In other words, these databases will eventually hit a wall and stop working correctly. You might miss out on significant sales as a result.

Luckily, by migrating your database to ClustrixDB, you won’t have to worry about whether your website is equipped to handle a large load—you’ll know it can. ClustrixDB is a NewSQL cloud database that scales out horizontally—not just ‘read-slaves’; you can keep scaling your writes too. When put to the test, the technology has repeatedly proven to deliver—just take a look at nomorerack’s Cyber Monday results over the last two years.

Rather than viewing the period after the holidays as a time to relax, you should consider using it as a time to assess and upgrade your e-commerce infrastructure. That way, you can relax with the knowledge that you’re ready to handle whatever business comes your way.