As one of the country’s fastest-growing e-commerce retailers—the company’s revenue increased 1,023 percent year-to-year—nomorerack knows a thing or two about digital traffic spikes. In fact, during the holidays, the company’s website received as much as 20 times the amount of traffic at any given point in time compared to a regular day.
The retailer has built its reputation on being a comprehensive hub for all retail needs, often selling products at a substantial discount—as high as 90 percent in some instances. With prices so low, it’s no wonder customers see nomorerack.com as one of the premier digital shopping destinations on the Web, visiting it regularly to check out the latest offers.
While increased traffic is certainly welcome, in order to realize the best results from it, the company had to make sure that its e-commerce platform was up for the challenge of increased visitors. After all, what good is increased traffic if you are unable to complete transactions due to the fact your website is clogged from overuse?
Nomorerack, which had been using RDS to power its site, quickly realized that it was hitting the limits of scale while also struggling with availability and heavy downtime. To make matters worse, that downtime carried a price tag that could reach $60,000 an hour as customers were unable to complete their transactions, and subsequently abandoned their shopping carts. On top of that, Nomorerack was unable to gain appropriate insight into its database issues and had trouble getting necessary support in a timely manner.
In order to ensure a more optimal customer experience and grow its bottom line, the retailer decided to upgrade to the database purpose-built for high-trafficked e-commerce sites. After deploying Clustrix’s database-as-a-service (DBaaS) solution, nomorerack was able to easily absorb a staggering 600-percent increase in traffic on Cyber Monday 2013.
Correspondingly, nomorerack has scaled-up and is ready to handle an even bigger traffic peak this coming Cyber Monday 2014.
In other words, with ClustrixDB, nomorerack.com is able to scale up or down by adding or removing servers so as to ensure an optimal e-commerce experience for its customers—no matter what time of day it is. The company can rest easy knowing that its e-commerce platform is able to absorb however much traffic it’s faced with.