ClustrixDB at AWS:reInvent, Where the Energy and Customers Are…

As part of ClustrixDB team, I’ve been to many conferences during the past two years, and clearly the energy plus the sheer number of people building new applications at AWS:reInvent was the highest of any conference. It’s now THE place to be if you’re building applications for the cloud.

The energy was highest during the first day and as the week passed people showed up later and later in the mornings, as they recovered from Vegas. The after party with DeadMau5 was mobbed and a huge success. Fitting he headlined — EDM represents just as huge a landscape shift in music as the cloud does for technology companies. “The EDM boom has been dubbed “the death of the guitar and the rise of the laptop,” says Kerri Mason, Billboard‘s contributing dance music writer. “It’s a huge wave, and it’s not slowing down.”

Yes, there were showy numbers (i.e. over 8,000 attendees, 200 sessions, and 400 speakers), but as a database company with a solid product trying to reach bell-cow customers, it was the kind of attendee that was most important.

At our booth, we had developers, architects and CTOs trying to understand how our database could help their application with scale and real-time analytics. They were curious, open-minded and full of energy. One customer sat across from our booth, installed our database, and moved a snapshot of their production MySQL database over to confirm that they will get the results we promised.

Specifically for database market, the clear message was that the dust has not settled yet. These were the frequent challenges we heard:

  1. Customers are hitting the scale and performance limits of RDS.
  2. Customers are finding it difficult to get real-time analytics — simply – there were many scary “Franken-architectures” out there stitched from multiple products.
  3. Some customers are using NoSQL for part of their applications, but were looking for scale-out solutions for the relational part. Others need ACID guarantees and were looking for new solutions.
  4. Tipping point for Oracle with the new innovators. No one we talked to is building on Oracle or considering Oracle, especially with web applications – it’s not a part of the conversation anymore. Some enterprise groups we met did want to get off of Oracle – saying the cost of staying now is higher than the effort to move off.

These were the things customers really liked about ClustrixDB:

  1. Ability to scale to billions of transactions, with a single command that is simpler than any NoSQL solution.
  2. Ability to do real-time analytics and reporting on the same database without needing an ETL into Redshift.
  3. High availability with multiple copies of data in a cluster, rather than the fragile master-slave configurations.
  4. Many examples of customers running ClustrixDB that have similar requirements

ClustrixDB got a lot of interest, and was listed among the 8 startups that stood out at AWS: