B2B companies are constantly looking for even the slightest edge on competitors, anything they can use to effectively differentiate themselves from their competition. But while many are attempting to develop bleeding-edge technologies or cut prices, many organizations may be missing an enormous opportunity right under their noses: a top-of-the-line e-commerce experience.
Incredibly, a recent study from Frost & Sullivan projects that the global e-commerce market will reach $6.7 trillion by 2020, a startling figure by any measurement. Additionally, the report suggests that the combined potential of B2B and B2C online retailing makes e-commerce the most attractive emerging market in the world.
With these figures in mind, B2B businesses that have not traditionally focused on e-commerce as a staple of their company will likely begin to change that in the near future—if they haven’t already. For organizations looking to capitalize on the exploding e-commerce market, providing a fast, seamless user experience will be imperative.
ClustrixDB 6.0 was built specifically for these businesses, designed using a scale-out architecture that can support more than 2,000 active sessions. So even if your company’s initiative to drive more traffic to Web pages are successful beyond your wildest dreams, you won’t have to worry that your site will begin to lag or even go down.
If you are a B2B company it is perfectly understandable that reading the aforementioned Frost & Sullivan report might put dollar signs in your eyes—the opportunity in e-commerce is tremendous. But before you begin to devote resources to generating more traffic, be sure your website can handle the extra load.