For retailers, the holiday shopping season is often the most profitable time of the year. In fact, last year, Thanksgiving and Black Friday combined brought in a reported $12.3 billion in sales, according to shopping analytics firm ShopperTrak.
More and more, however, we’re seeing the holiday shopping season moving beyond Thanksgiving weekend. Special deals are being extended throughout the month and far into the next, blurring holiday shopping into one long and all-encompassing season.
In addition to the extended holiday sales, the convenience of online shopping and the proliferation of mobile devices have introduced many other new trends this holiday shopping season, prompting retailers to reevaluate their business models to accommodate for the rise of e-commerce.
In order for businesses to keep up with this ever-evolving shopping landscape, they need to fully understand their customers and be prepared to accommodate their needs.
To that end, we’re aiming to identify the emerging consumer trends specific to the holiday season and to serve as a resource for e-commerce merchants in the holiday seasons to come.
*We revoked access to our survey once the survey closed. You’re welcome to view the results of the survey here: https://www.clustrix.com/bettersql/2014-holiday-shopping-season-trends-survey-report/